Switchboard is the oldest LGBTI helpline service in the UK. ‘As a major brand we have a responsibility to use our voice and the power of our reputation for good, and supporting Pride is a great example of this,’ Dan Newell, Fruity Confections Marketing Director at Mars Wrigley Confectionery said. The rainbowless packets were available at Tesco and Tesco Express stores over the summer. The Mars Wrigley Confectionery Company, in fact, donated 2p from each pouch of special rainbowless Skittles to the Switchboard LGBT+ Helpline. Sponsor of GSN Prides & Festival section, the company gave up their signature rainbow to celebrate that only rainbow matters during Pride.Ī small gesture turned into a huge success for Skittles and a big help for all LGBTI people in need.
During last year’s Pride season, Skittles gave up their usual rainbow in support of the LGBTI community.
